CONTEXT
How the project began.
FM Lustres is a lighting manufacturer based in Jandira, São Paulo, with decades of experience. Its catalog called for a more consistent visual language and a steadier content rhythm on social media.
CONTRIBUTION
Zeb Lab’s contribution.
The work documented by Toro Hub combined image production, creative direction, a refreshed visual style, editorial planning and social media content management. AI supported parts of the image editing.
APPROACH
How the work was organized.
The communication began to show the products in use and bring a more consistent visual style to social media.
DELIVERIES
What we created.
- Creative direction and image production
- Visual language and editorial line
- Content and social presence management
CURRENT STATUS
Where the project stands today.
The FM Lustres website presents the business and its products as context. Its development was not part of the work described in this project.
APPLIED CAPABILITIES