CONTEXT
How the project began.
Loot Secreto covers games, technology, series, films, anime and pop culture. Its editorial routine involves following sources, choosing relevant stories and preparing original articles quickly.
CONTRIBUTION
Zeb Lab’s contribution.
Zeb Lab works on the project’s editorial and technical sides. The public site runs on WordPress. The News Bot is a separate internal tool built to organize source discovery, story candidates and drafts for review; it is not an off-the-shelf product offered to other clients.
APPROACH
How the work was organized.
The workflow starts with official sources and signals of relevance, compares topics to reduce duplication, prioritizes candidates and prepares original content. Editorial rules, citations, images and SEO are checked before the material reaches WordPress. Publication follows the operation’s controls.
DELIVERIES
What we created.
- Editorial organization of the public portal
- Internal tool for finding and organizing story ideas
- Draft flow, review and integration with WordPress
- Rules for sources, quality, images and SEO
EDITORIAL FLOW
From source to editorial decision.
Find
Follow official sources and relevant developments in gaming.
Select
Compare topics, remove duplicates and assess relevance.
Prepare
Prepare an original draft with sources, an image and editorial structure.
Review
Check the material and decide when it is ready for publication.
Workflow illustrated from News Bot documentation, without internal production data.
CURRENT STATUS
Where the project stands today.
The public site is accessible. Its editorial dashboard is protected; the internal steps described here follow the documented workflow without exposing operational data or metrics.
APPLIED CAPABILITIES