CONTEXT
Content, technology and audiences in motion.
Lívio's professional career at SBT spanned different phases of the broadcaster's digital operation. His work brought together systems development, web platforms, content publishing, audience intelligence and performance monitoring.
This experience connects an understanding of editorial and operational needs with the ability to build technology solutions for them.
IN PERSPECTIVE
Experience and scale.
Professional experience at SBT
Profiles and channels in the digital ecosystem
Of views across the YouTube channels
Digital solutions developed for the operation
These figures describe the scale of the ecosystem in which Lívio worked; they do not attribute every result to him individually.
AREAS OF WORK
From content to code.
01 / WEB DEVELOPMENT AND DIGITAL PLATFORMS
From editorial needs to technology solutions.
Building and evolving solutions to organize, publish and distribute content. This work turned editorial and operational needs into systems people could use every day.
- Development of CMS and news publishing tools
- Building and evolving websites, homepages and special features
- Solutions to organize and improve digital publishing workflows
02 / DIGITAL INTELLIGENCE AND PERFORMANCE
Data that helps guide decisions.
Analyzing audiences, content and platforms to monitor results and spot opportunities. The role also included designing custom tools to make data more useful to the operation.
- Monitoring digital indicators and performance
- Audience intelligence and support for content distribution
- Tools for data analysis and interpretation
03 / SOCIAL MEDIA, YOUTUBE AND SCALE
An operation spanning many platforms and audiences.
This experience took place in an ecosystem of more than 120 digital profiles and channels, including YouTube, Instagram, TikTok, Facebook and X. Within the multi-channel YouTube operation, the role covered audience intelligence, performance monitoring and content distribution initiatives.
- Reading results across platforms
- Support for distribution and audience growth strategies
- Monitoring a YouTube operation with millions of views across its channels
04 / TOOLS, AUTOMATION AND INNOVATION
Building tools to improve the operation.
Alongside analysis and strategy, the work included directly designing and developing internal solutions. Recurring challenges in publishing, management and data analysis became opportunities to build practical digital tools.
- Internal tools for management and data analysis
- Resources to monitor indicators and improve workflows
- Connecting technology with editorial and operational needs
FROM EXPERIENCE TO INNOVATION
A vision that keeps evolving.
Working in large-scale digital operations helped shape a perspective that connects strategy, creativity, technology and data. Today, that knowledge guides the solutions developed by Zeb Lab Studio, from content to code and from digital to physical.
Explore our solutionsThis page presents the professional experience of Lívio, founder of Zeb Lab Studio, during his employment at SBT. The projects and activities described were carried out in that professional context and were not services commissioned from Zeb Lab Studio.
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