The task defines the starting point
If you want to introduce your company, explain services, appear in search results or sell products, a website is usually a good starting point. It can include forms, a catalog, articles and other features without asking visitors to install an app.
A dedicated app makes more sense for a recurring task that benefits from specific features, such as frequent mobile use, notifications or a personalized experience. Even then, many ideas can first be tested as a web app.
Who will use it, to do what and how often?
A useful first version
Once we understand the workflow, we define a first version that can show whether the solution helps. Knowing how it will be used makes the choice of format clearer.
You do not need to choose the technology before our first conversation. We start by understanding the problem and comparing possible approaches.